Maruti Suzuki is preparing to launch an all-new mid-size SUV, likely to be named the Escudo, during the 2024 festive season. Codenamed Y17, this 5-seater will slot between the Brezza and Grand Vitara, directly challenging popular rivals like the Hyundai Creta and Kia Seltos.
Bigger Dimensions, More Practicality
Built on the Global-C platform, the Escudo will be longer than 4,345 mm, offering a more spacious cabin and increased boot space compared to the Grand Vitara. While exact figures remain under wraps, expect it to surpass the Grand Vitara’s 373-litre boot, potentially edging closer to the Creta’s 433-litre capacity—making it a strong family-friendly option.
Design & Styling
The Escudo is expected to borrow design cues from the Grand Vitara, retaining Maruti’s signature styling while adding a fresh, modern appeal. Spy shots suggest a bold front grille, sleek LED lighting, and a muscular stance to stand out in the crowded SUV segment.
Powertrain Options: Petrol, CNG & Hybrid
The Escudo will likely carry forward the Grand Vitara’s engine lineup, including:
- 1.5L NA Petrol (104 BHP) – Base variant
- CNG Option (88 BHP) – For cost-conscious buyers
- Strong Hybrid (116 BHP, under consideration) – For better fuel efficiency
Strategic Positioning: Arena vs. Nexa
Unlike the Grand Vitara (sold via Nexa), the Escudo will be retailed through Maruti’s Arena dealerships, filling a crucial gap since the Brezza is currently the only SUV in Arena’s lineup. This move allows Maruti to tap into a wider customer base and boost sales volumes.
Not a 7-Seater Grand Vitara
Earlier rumors suggested a 7-seater Grand Vitara, but Maruti has shifted focus to the Escudo instead, prioritizing a premium 5-seater for the mid-size segment.
Launch Timeline & Market Impact
The Escudo’s debut will precede Maruti’s first electric SUV, the e-Vitra (expected September 2025), reinforcing the brand’s dual strategy—strengthening ICE offerings while transitioning to EVs.
Why the Escudo Matters?
Competes directly with Creta & Seltos
Bigger boot, family-friendly practicality
CNG & hybrid options for varied buyers
Expands Arena’s SUV portfolio
With aggressive pricing (expected ₹10-16 lakh range), the Escudo could become a game-changer in India’s SUV market.
Will it outsell the Creta? Share your thoughts in the comments!
